{"product_id":"lg-55inch-oled-smart-tv-oled55c56la","title":"LG 55\" OLED 4K 144Hz Smart TV-AI Magic Remote OLED55C56LA","description":"\u003cdiv class=\"title c-text-contents__headline font-w-light-56\"\u003e\u003ch1 class=\"cmp-text\"\u003e55 inch LG OLED evo AI C5 4K 144Hz Smart TV AI Magic remote webOS25 2025\u003c\/h1\u003e\u003c\/div\u003e\u003cdiv class=\"c-support-btn-area\"\u003e\n\u003ch3 class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-12\"\u003eOLED55C56LA\u003c\/h3\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eSee the Details of Every Light and Dark\u003c\/h2\u003e\n\u003cdiv class=\"c-wrapper ST0010 bg-black margin-top\"\u003e\u003cdiv class=\"component type-text column1 align-text-center width-1440\"\u003e\u003cdiv class=\"cmp-container\"\u003e\u003cdiv class=\"c-list\"\u003e\u003cdiv class=\"c-list__item\"\u003e\u003cdiv class=\"c-text-contents font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"title font-w-light-80 font-m-light-36 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"01\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eThe next-level visual detail with brilliant alpha 9 AI Processor Gen8\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 font-w-normal-20 c-text-contents__bodycopy\"\u003eOur processors AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv class=\"c-wrapper ST0010 bg-black margin-top\"\u003e\u003cdiv class=\"component type-text column1 align-text-center width-1440\"\u003e\u003cdiv class=\"cmp-container\"\u003e\u003cdiv class=\"c-list\"\u003e\u003cdiv class=\"c-list__item\"\u003e\u003cdiv class=\"c-text-contents font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"title font-w-light-80 font-m-light-36 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-3e9fc0c0f6\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eBrighter visuals with Brightness Booster\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 font-w-normal-20 c-text-contents__bodycopy\"\u003e\u003cdiv id=\"text-f7f1a0572b\" class=\"cmp-text None None None None\"\u003eThe alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.\u003cdiv class=\"c-wrapper ST0010 bg-black margin-top\"\u003e\u003cdiv class=\"component type-text column1 align-text-center width-1440\"\u003e\u003cdiv class=\"cmp-container\"\u003e\u003cdiv class=\"c-list\"\u003e\u003cdiv class=\"c-list__item\"\u003e\u003cdiv class=\"c-text-contents font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"title font-w-light-80 font-m-light-36 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-c9df01e709\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003ePerfect Black even in bright or dark spaces\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 font-w-normal-20 c-text-contents__bodycopy\"\u003e\u003cdiv id=\"text-9347e146da\" class=\"cmp-text None None None None\"\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether its bright or dark around you.\u003cdiv class=\"c-wrapper ST0010 bg-black margin-top\"\u003e\u003cdiv class=\"component type-text column1 align-text-center width-1440\"\u003e\u003cdiv class=\"cmp-container\"\u003e\u003cdiv class=\"c-list\"\u003e\u003cdiv class=\"c-list__item\"\u003e\u003cdiv class=\"c-text-contents font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"title font-w-light-80 font-m-light-36 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-0d2a41efe9\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003ePerfect Color\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 font-w-normal-20 c-text-contents__bodycopy\"\u003e\u003cdiv id=\"text-63b714e044\" class=\"cmp-text None None None None\"\u003e100% Color Volume and 100% Color Fidelity certified. Enjoy accurate, vibrant colors even in sunlight or dark environments.\u003cdiv class=\"c-wrapper ST0010 bg-black margin-top\"\u003e\u003cdiv class=\"component type-text column1 align-text-center width-1440\"\u003e\u003cdiv class=\"cmp-container\"\u003e\u003cdiv class=\"c-list\"\u003e\u003cdiv class=\"c-list__item\"\u003e\u003cdiv class=\"c-text-contents font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"title font-w-light-80 font-m-light-36 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-c9dc42706c\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eAI Picture Pro brings every frame to life\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 font-w-normal-20 c-text-contents__bodycopy\"\u003eAI Super Upscaling and OLED Dynamic Tone Mapping analyze each frames elements to enhance resolution, brightness, depth, and clarity.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"c-wrapper ST0003 align-center margin-top bg-default\"\u003e\u003cdiv class=\"component width-1440\"\u003e\u003cdiv class=\"cmp-container align-container\"\u003e\u003cdiv class=\"c-text-contents\"\u003e\n\u003cdiv class=\"title font-w-light-80 font-m-light-36 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"02\" class=\"cmp-title\" data-default-title=\"The next generation of LG AI TV\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eThe next generation of LG AI TV\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 font-w-normal-24 c-text-contents__bodycopy\"\u003eAI Magic Remote completes the AI experience\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-wrapper ST0016 bg-default margin-top\"\u003e\u003cdiv class=\"component\"\u003e\u003cdiv class=\"cmp-container\"\u003e\u003cdiv class=\"c-folding\"\u003e\u003cdiv class=\"c-folding__wrapper\"\u003e\u003cdiv class=\"c-folding__basic-area\"\u003e\u003cdiv class=\"c-folding__inner\"\u003e\u003cdiv class=\"c-folding__text align-center\"\u003e\u003cdiv class=\"c-text-contents\"\u003e\n\u003cdiv class=\"text font-m-semibold-18 c-text-contents__interviewee-name font-w-semibold-24\"\u003eControl your TV easily with AI magic remote  no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"title font-w-semibold-40 font-m-semibold-26 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-428d6c3c07\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eAI Voice ID\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 title-width c-text-contents__bodycopy font-w-normal-16\"\u003e\u003cdiv id=\"text-b1b4f40403\" class=\"cmp-text    \"\u003eLG AI Voice ID recognizes each users unique voice signature and offers personalized recommendations the moment you speak.\u003cdiv class=\"title font-w-semibold-40 font-m-semibold-26 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-14170c2359\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eAI Search\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 title-width c-text-contents__bodycopy font-w-normal-16\"\u003e\u003cdiv id=\"text-d9c14e5302\" class=\"cmp-text    \"\u003eAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003cdiv class=\"title font-w-semibold-40 font-m-semibold-26 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-86e29ae690\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eAI Chatbot\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 title-width c-text-contents__bodycopy font-w-normal-16\"\u003e\u003cdiv id=\"text-627f5eab8c\" class=\"cmp-text    \"\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003cdiv class=\"title font-w-semibold-40 font-m-semibold-26 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-4e2856e511\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eAI Concierge\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 title-width c-text-contents__bodycopy font-w-normal-16\"\u003e\u003cdiv id=\"text-13e1b5d5f7\" class=\"cmp-text    \"\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003cdiv class=\"title font-w-semibold-40 font-m-semibold-26 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-98a334fabc\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eAI Picture Wizard\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 title-width c-text-contents__bodycopy font-w-normal-16\"\u003e\u003cdiv id=\"text-c43c65042c\" class=\"cmp-text    \"\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003cdiv class=\"title font-w-semibold-40 font-m-semibold-26 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-b248057f7b\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eAI Sound Wizard\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 title-width c-text-contents__bodycopy font-w-normal-16\"\u003e\u003cdiv id=\"text-4c95a1fa99\" class=\"cmp-text    \"\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003cdiv class=\"title font-w-semibold-40 font-m-semibold-26 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-038125e2eb\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eJust say “Hi LG” to start interacting with your TV\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 title-width c-text-contents__bodycopy font-w-normal-16\"\u003e\u003cdiv id=\"text-c28ca30779\" class=\"cmp-text    \"\u003eYour TVs AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\u003cdiv class=\"title font-w-semibold-40 font-m-semibold-26 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-a77c8d1224\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eNew upgrade every year for 5 years with award-winning webOS Re:New Program\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 title-width c-text-contents__bodycopy font-w-normal-16\"\u003e\u003cdiv id=\"text-85e3d985c8\" class=\"cmp-text    \"\u003eGet the benefits from the latest features and software with annual upgrades. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003ch2 class=\"cmp-title__text\"\u003eAI Sound Pro fine-tunes your sound for impact\u003c\/h2\u003e\n\u003cdiv class=\"c-wrapper ST0010 bg-default margin-top\"\u003e\u003cdiv class=\"component type-text column1 align-text-center width-1440\"\u003e\u003cdiv class=\"cmp-container\"\u003e\u003cdiv class=\"c-list\"\u003e\u003cdiv class=\"c-list__item\"\u003e\u003cdiv class=\"c-text-contents font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"title font-w-light-56 font-m-light-28 font-black c-text-contents__headline title-width\"\u003e\u003cdiv id=\"04\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eUltra Slim Design\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 font-w-normal-20 c-text-contents__bodycopy\"\u003e\u003cdiv id=\"text-63db06f0ce\" class=\"cmp-text None None None None\"\u003eYour TVs sleek frame redefines a modern look and makes viewing more immersive\u003cdiv class=\"title font-w-light-56 font-m-light-28 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"05\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eMaximize the fun, use multiple screens with Multi View\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 title-width c-text-contents__bodycopy font-w-normal-16\"\u003e\u003cdiv id=\"text-ebba5afad9\" class=\"cmp-text font-w-normal-16 font-m-normal-16  \"\u003eMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\u003cdiv class=\"title font-w-light-56 font-m-light-28 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-682f788186\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eStream a variety of content. Free.\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 title-width c-text-contents__bodycopy font-w-normal-16\"\u003e\u003cdiv id=\"text-5f22b74084\" class=\"cmp-text font-w-normal-16 font-m-normal-16  \"\u003eLGs exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free. ‘\u003cdiv class=\"title font-w-light-56 font-m-light-28 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-26b88159d7\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eCost-free. Contract-free. Cable-free.\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 title-width c-text-contents__bodycopy font-w-normal-16\"\u003e\u003cdiv id=\"text-12358ef96e\" class=\"cmp-text font-w-normal-16 font-m-normal-16  \"\u003eAll you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.\u003cdiv class=\"title font-w-light-56 font-m-light-28 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-75d2bde2ef\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eGaming Portal turns your TV into the ultimate gaming hub\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 font-w-normal-20 c-text-contents__bodycopy\"\u003ePlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiencesfrom AAA titles with gamepad to casual games playable with your remote.\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv class=\"c-wrapper ST0010 bg-default margin-top\"\u003e\u003cdiv class=\"component type-text column1 align-text-center width-1440\"\u003e\u003cdiv class=\"cmp-container\"\u003e\u003cdiv class=\"c-list\"\u003e\u003cdiv class=\"c-list__item\"\u003e\u003cdiv class=\"c-text-contents font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"title font-w-light-56 font-m-light-28 font-black c-text-contents__headline title-width\"\u003e\u003cdiv id=\"05\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eUltimate Gameplay\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 font-w-normal-20 c-text-contents__bodycopy\"\u003e\u003cdiv id=\"text-da3539a2f6\" class=\"cmp-text None None None None\"\u003eExperience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.\u003cdiv class=\"c-wrapper ST0010 bg-default margin-top\"\u003e\u003cdiv class=\"component type-text column1 align-text-center width-1440\"\u003e\u003cdiv class=\"cmp-container\"\u003e\u003cdiv class=\"c-list\"\u003e\u003cdiv class=\"c-list__item\"\u003e\u003cdiv class=\"c-text-contents font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"title font-w-light-56 font-m-light-28 font-black c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-8a6ce0fc68\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eBest OLED TV for Movies\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 font-w-normal-20 c-text-contents__bodycopy\"\u003e\u003cdiv id=\"text-f88e4e4736\" class=\"cmp-text None None None None\"\u003eWatch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.\u003cdiv class=\"title font-w-semibold-40 font-m-semibold-26 font-black c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-46814b76f2\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 font-w-normal-24 c-text-contents__bodycopy\"\u003e\u003cdiv id=\"text-7904355431\" class=\"cmp-text font-w-normal-16 font-m-normal-16  \"\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003cdiv class=\"title font-w-semibold-40 font-m-semibold-26 font-black c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-6ff6050bfb\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eDolby Atmos\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 font-w-normal-24 c-text-contents__bodycopy\"\u003e\u003cdiv id=\"text-33c56d4ed7\" class=\"cmp-text font-w-normal-16 font-m-normal-16  font-black\"\u003eLet lifelike surround sound move all around you, making you feel like youre in the center of all the action.\u003cdiv class=\"title font-w-light-56 font-m-light-28 c-text-contents__headline title-width\"\u003e\u003cdiv id=\"title-dea150f013\" class=\"cmp-title\"\u003e\u003ch2 class=\"cmp-title__text\"\u003eMade with the environment in mind\u003c\/h2\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-m-normal-16 title-width c-text-contents__bodycopy font-w-normal-16\"\u003e\u003cdiv id=\"text-ffee3cf310\" class=\"cmp-text font-w-normal-16 font-m-normal-16  \"\u003eTrusted global institutions have recognized LG TVs eco-conscious efforts. Now verified by Carbon Trust for carbon reduction and carbon emission measurement, and certified for resource efficiency by Intertek.\u003ch2 class=\"cmp-title__text\"\u003eSee the endless innovation\u003c\/h2\u003e\n\u003cdiv class=\"c-compare-selling c-compare-selling--pick-out\"\u003e\u003cdiv class=\"c-compare-selling__group c-compare-selling__group--bg\"\u003e\n\u003cdiv class=\"c-compare-selling__group-head title\"\u003e\u003cdiv class=\"cmp-title\"\u003e\u003ch4 class=\"cmp-title__text\"\u003eKey Specs\u003c\/h4\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-compare-selling__spec\"\u003e\u003cdiv class=\"c-compare-selling__table\"\u003e\u003cul class=\"c-compare-selling__spec-list\"\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003ePICTURE (DISPLAY) - Display Type\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003e4K OLED\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003ePICTURE (DISPLAY) - Refresh Rate\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003e120Hz Native (VRR 144Hz)\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003ePICTURE (DISPLAY) - Wide Color Gamut\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eOLED Color\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003ePICTURE (PROCESSING) - Picture Processor\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eα9 AI Processor 4K Gen8\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003ePICTURE (PROCESSING) - HDR (High Dynamic Range)\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eDolby Vision \/ HDR10 \/ HLG\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eGAMING - G-Sync Compatible (Nvidia)\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eGAMING - FreeSync Compatible (AMD)\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eAUDIO - Audio Output\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003e40W\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eAUDIO - Speaker System\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003e2.2 channel\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eAUDIO - Dolby Atmos\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eDIMENSIONS AND WEIGHTS - TV Dimensions without Stand (WxHxD)\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003e1222 x 703 x 45.1\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eDIMENSIONS AND WEIGHTS - TV Weight without Stand\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003e14.1\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-all-specs-area active\"\u003e\u003cdiv class=\"c-compare-selling c-compare-selling--all\"\u003e\u003cdiv class=\"c-compare-selling__group\"\u003e\n\u003cdiv class=\"c-compare-selling__group-head title\"\u003e\u003cdiv class=\"cmp-title\" data-cmp-data-layer=\"\"\u003e\u003ch3 class=\"cmp-title__text\"\u003eAll Spec\u003c\/h3\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-compare-selling__spec\"\u003e\n\u003cdiv class=\"c-compare-selling__table\"\u003e\n\u003cdiv class=\"c-compare-selling__table-head text\"\u003e\u003ch4 class=\"cmp-text\" data-cmp-data-layer=\"\"\u003ePICTURE (DISPLAY)\u003c\/h4\u003e\u003c\/div\u003e\n\u003cul class=\"c-compare-selling__spec-list\"\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eDisplay Type\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003e4K OLED\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eDisplay Resolution\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003e4K Ultra HD (3,840 x 2,160)\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eRefresh Rate\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003e120Hz Native (VRR 144Hz)\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eWide Color Gamut\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eOLED Color\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-compare-selling__table\"\u003e\n\u003cdiv class=\"c-compare-selling__table-head text\"\u003e\u003ch4 class=\"cmp-text\" data-cmp-data-layer=\"\"\u003ePICTURE (PROCESSING)\u003c\/h4\u003e\u003c\/div\u003e\n\u003cul class=\"c-compare-selling__spec-list\"\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003ePicture Processor\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eα9 AI Processor 4K Gen8\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eAI Upscaling\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eα9 AI Super Upscaling 4K\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eDynamic Tone Mapping\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes (OLED Dynamic Tone Mapping Pro)\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eAI Genre Selection\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes (SDR\/HDR)\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eAI Brightness Control\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eHDR (High Dynamic Range)\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eDolby Vision \/ HDR10 \/ HLG\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eFILMMAKER MODEâ„¢\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eDimming Technology\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003ePixel Dimming\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eMotion\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eOLED Motion\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003ePicture Mode\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003e10 modes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eHFR (High Frame Rate)\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003e4K 120 fps (HDMI, USB)\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eAI Picture Pro\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eAuto Calibration\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eQMS (Quick Media Switching)\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-compare-selling__table\"\u003e\n\u003cdiv class=\"c-compare-selling__table-head text\"\u003e\u003ch4 class=\"cmp-text\" data-cmp-data-layer=\"\"\u003eGAMING\u003c\/h4\u003e\u003c\/div\u003e\n\u003cul class=\"c-compare-selling__spec-list\"\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eG-Sync Compatible (Nvidia)\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eFreeSync Compatible (AMD)\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eHGIG Mode\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eGame Optimizer\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes (Game Dashboard)\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eALLM (Auto Low Latency Mode)\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eVRR (Variable Refresh Rate)\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes (Up to 144Hz)\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eDolby Vision for Gaming (4K 120Hz)\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eResponse Time\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eLess than 0.1ms\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-compare-selling__table\"\u003e\n\u003cdiv class=\"c-compare-selling__table-head text\"\u003e\u003ch4 class=\"cmp-text\" data-cmp-data-layer=\"\"\u003eACCESSIBILITY\u003c\/h4\u003e\u003c\/div\u003e\n\u003cul class=\"c-compare-selling__spec-list\"\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eHigh Contrast\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eGray Scale\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eInvert Colors\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003eYes\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-compare-selling__table\"\u003e\n\u003cdiv class=\"c-compare-selling__table-head text\"\u003e\u003ch4 class=\"cmp-text\" data-cmp-data-layer=\"\"\u003eDIMENSIONS AND WEIGHTS\u003c\/h4\u003e\u003c\/div\u003e\n\u003cul class=\"c-compare-selling__spec-list\"\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-name\"\u003eTV Dimensions without Stand (WxHxD)\u003c\/div\u003e\n\u003cdiv class=\"cmp-text c-compare-selling__spec-desc\"\u003e1222 x 703 x 45.1\u003c\/div\u003e\n\u003c\/li\u003e \t\u003cli class=\"text c-compare-selling__item\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":50975069569339,"sku":"TV01296","price":23999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4669\/0363\/files\/lg-oled-smart-tv-oled65c56la-1_2495b217-dd8b-44e8-9b7f-81723ba7f124.jpg?v=1771302306","url":"https:\/\/office-innovations-2.myshopify.com\/products\/lg-55inch-oled-smart-tv-oled55c56la","provider":"Metro Homecentre Menlyn","version":"1.0","type":"link"}