LG 77" OLED 4K 144Hz Smart TV-AI Magic Remote OLED77C56LA
77 inch LG OLED evo AI C5 4K 144Hz Smart TV AI Magic remote webOS25 2025OLED77C56LASee the Details of Every...
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- Regular price
- R 59,999.00 ZAR
- Sale price
- R 59,999.00 ZAR
- Regular price
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R 79,999.00 ZAR
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About the Product
OLED77C56LA
See the Details of Every Light and Dark
The next-level visual detail with brilliant alpha 9 AI Processor Gen8
Our processors AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.
Brighter visuals with Brightness Booster
The alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.
Perfect Black even in bright or dark spaces
Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether its bright or dark around you.
Perfect Color
100% Color Volume and 100% Color Fidelity certified. Enjoy accurate, vibrant colors even in sunlight or dark environments.
AI Picture Pro brings every frame to life
AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frames elements to enhance resolution, brightness, depth, and clarity.
The next generation of LG AI TV
AI Magic Remote completes the AI experience
Control your TV easily with AI magic remote no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.
AI Voice ID
LG AI Voice ID recognizes each users unique voice signature and offers personalized recommendations the moment you speak.
AI Search
Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.
AI Chatbot
Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.
AI Concierge
One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.
AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.
AI Sound Wizard
Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.
Just say “Hi LG†to start interacting with your TV
Your TVs AI is always ready for your requests. Without even pressing a button, simply say “Hi LGâ€Â, it prompts the AI to start listening for your requests.
New upgrade every year for 5 years with award-winning webOS Re:New Program
Get the benefits from the latest features and software with annual upgrades. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.
AI Sound Pro fine-tunes your sound for impact
Ultra Slim Design
Your TVs sleek frame redefines a modern look and makes viewing more immersive
Maximize the fun, use multiple screens with Multi View
Make the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.
Stream a variety of content. Free.
LGs exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free. ‘
Cost-free. Contract-free. Cable-free.
All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.
Gaming Portal turns your TV into the ultimate gaming hub
Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiencesfrom AAA titles with gamepad to casual games playable with your remote.
Ultimate Gameplay
Experience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.
Best OLED TV for Movies
Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.
Dolby Vision & Ambient FILMMAKER MODE
Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.
Dolby Atmos
Let lifelike surround sound move all around you, making you feel like youre in the center of all the action.
Made with the environment in mind
Trusted global institutions have recognized LG TVs eco-conscious efforts. Now verified by Carbon Trust for carbon reduction and carbon emission measurement, and certified for resource efficiency by Intertek.
See the endless innovation
Key Specs
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PICTURE (DISPLAY) - Display Type4K OLED
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PICTURE (DISPLAY) - Refresh Rate120Hz Native (VRR 144Hz)
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PICTURE (DISPLAY) - Wide Color GamutOLED Color
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PICTURE (PROCESSING) - Picture Processorα9 AI Processor 4K Gen8
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PICTURE (PROCESSING) - HDR (High Dynamic Range)Dolby Vision / HDR10 / HLG
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GAMING - G-Sync Compatible (Nvidia)Yes
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GAMING - FreeSync Compatible (AMD)Yes
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AUDIO - Audio Output40W
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AUDIO - Speaker System2.2 channel
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AUDIO - Dolby AtmosYes
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DIMENSIONS AND WEIGHTS - TV Dimensions without Stand (WxHxD)1711 x 982 x 47.1
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DIMENSIONS AND WEIGHTS - TV Weight without Stand23.5
All Spec
PICTURE (DISPLAY)
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Display Type4K OLED
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Display Resolution4K Ultra HD (3,840 x 2,160)
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Refresh Rate120Hz Native (VRR 144Hz)
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Wide Color GamutOLED Color
PICTURE (PROCESSING)
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Picture Processorα9 AI Processor 4K Gen8
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AI Upscalingα9 AI Super Upscaling 4K
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Dynamic Tone MappingYes (OLED Dynamic Tone Mapping Pro)
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AI Genre SelectionYes (SDR/HDR)
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AI Brightness ControlYes
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HDR (High Dynamic Range)Dolby Vision / HDR10 / HLG
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FILMMAKER MODEâ„¢Yes
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Dimming TechnologyPixel Dimming
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MotionOLED Motion
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Picture Mode10 modes
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HFR (High Frame Rate)4K 120 fps (HDMI, USB)
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AI Picture ProYes
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Auto CalibrationYes
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QMS (Quick Media Switching)Yes
GAMING
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G-Sync Compatible (Nvidia)Yes
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FreeSync Compatible (AMD)Yes
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HGIG ModeYes
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Game OptimizerYes (Game Dashboard)
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ALLM (Auto Low Latency Mode)Yes
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VRR (Variable Refresh Rate)Yes (Up to 144Hz)
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Dolby Vision for Gaming (4K 120Hz)Yes
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Response TimeLess than 0.1ms
ACCESSIBILITY
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High ContrastYes
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Gray ScaleYes
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Invert ColorsYes
DIMENSIONS AND WEIGHTS
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TV Dimensions without Stand (WxHxD)1711 x 982 x 47.1
